Data Cloud For Marketing Operations

With Demandbase:

Measure ROI and performance with account-based analytics.

• Show the metrics that matter to your CFO. We offer a selection of multi-touch attribution models.
• Measure account volume, velocity, and conversion across pre-configured or custom journey stages.
• Tie hot accounts back to your ABM programs with the Engagement Minutes metric.

Explore Demandbase Account-Based Analytics

With Demandbase:

Use predictive analytics to prime your pipeline.

• Use AI that studies your past successes, CRM and MAS activities, and intent signals to identify the accounts most likely to become real opportunities.
• Qualify customers more accurately with scoring that goes way past firmographics and pulls in proprietary data on 55 million companies.
• Arm your sellers with account insights they can act on right away.

Dive into Demandbase Predictive Analytics

With Demandbase:

See who’s scouting solutions in your market.

• Find accounts that are looking to buy what you sell and see where they are in the buying journey.
• Use Qualification Score to identify your best fit accounts and Pipeline Predict to prioritize the hottest opportunities.
• Discover hidden buying signals in content consumption and searches across your properties and third-party sites, even with anonymous users.
• Use intuitive heat maps to see who’s worth talking to in your target accounts.

Achieve clarity with the Engagement Platform

With Demandbase:

End silos and funnel friction.

• Orchestrate seamless buyer experiences when you unify your marketing and sales data in a single pane of glass.
• Take hunches out of the equation with smart qualification scoring that aligns marketing and sales around the right ICPs.
• Create smarter plays with a platform that automatically adds accounts to direct mail programs, SDR outreach, and more.

Find out about Account-Based Sales

With Demandbase:

Up your relevance game with Site Analytics to see which pages your accounts are visiting.

• Personalize account messages and content based on your prospects’ website visits.
• Prioritize outreach triggered by key website actions.
• Optimize campaign and channel performance by tracking UTM parameters.

Sharpen your vision with Account-Based Analytics

With Demandbase:

Not to brag (well just a little), we have the only demand side platform (DSP) built specifically for B2B to help you deliver your ads to your favorite accounts, only on safe and appropriate B2B sites.

• Use account-based advertising and reach the buying committee at work, at home, or at their neighborhood Starbucks.
• Reach the entire buying committee by prioritizing high-intent individuals within each target account.
• Advertise using our custom-built advertising platform and on LinkedIn, Facebook, Twitter, Bing, Google, Adobe. Whatever you prefer.

Want to know more about targeted advertising?

With Demandbase:

Glad you stopped by. We’re here to end GTM fragmentation by providing a single source of truth about your accounts and their people.

• Unify your data from disparate systems to create a single view for your revenue team.
• Match leads to accounts, clean and standardize your data, and create scrubbed segments to achieve the best account data hygiene.
• Let your sales and marketing teams see what each other is doing, so they can play nice and create happier buying experiences.

Explore the Engagement Platform

With Demandbase:

Give Smarter GTM™ a try. It makes every step of the B2B buyer journey smarter.

• Set up and customize stages of the funnel with your specific business rules. It’s easy.
• Train our AI and machine learning algorithms with opportunities, activities, and intent keywords to identify in-market accounts.
• Define marketing qualified accounts (MQAs) based on their level of intent and engagement. You’ll be amazed how your accounts move effortlessly from stage to stage.

Take a deeper dive into the Engagement Platform?